Video

5 Types of Videos to Use in Your Social Media Marketing

I’ve spent most of “video month” focusing on the how (and a little bit of the why) of making videos to post on social media. Now it’s time to answer the question I know I’ve asked myself a lot – what? What kind of videos should I post?

Here are a few ideas for the types of videos you can create and post on social media.

Instructional videos

Short instructional videos are interesting and can be fun to watch, making them a safe bet. And you can get an instructional video or two out of almost anything. Food product? Instructions for a simple recipe. Anything that requires assembly? Assembly instructions. Home decor item? Instructions for styling or displaying it. You get the idea.

Long format

If you have a complex product or an in-depth service, try a longer (10+ minutes) video. Most people are in a hurry to skip a 30-second ad, but if your long video is engaging, statistics show that they will watch for 20 minutes or more. These are especially good for YouTube if you have a channel, but they can also be very successful on other networks.

Announcements

If you have a big announcement to make, do it in video! It will be more engaging for your audience and also easier to show how excited you are about it.

Q&A

Invite your audience to submit questions and then do a video Q&A session. This could be general company questions or questions for a specific person/people (e.g. the CEO).

Customer service

Get the same question over and over from potential customers? Have a problem that people keep running into over and over? Something that you want customers to know before (or after) they buy? Video can be a great way to answer those questions. And as a bonus, not only can you post them on social media, when you get those questions, you can tell the customer, “That’s a great question, we actually have a video answering that!”

And more

Obviously, there are a lot more types of videos you can do. See what some of your favorite brands are doing, or use Google to find inspiration. A lot of figuring out what works for your brand is going to be experimenting. Post all different kinds of videos and see what your audience likes best!

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