Analytics, Facebook

How to Find and Use Facebook Analytics

Despite its recent data scandal, Facebook is still a major social network (and one we recommend to everyone who’s just getting started with their social media presence). So it’s only fitting that the first network we dive into specifics of be Facebook.

How to Find Facebook Analytics

Finding Facebook page analytics is actually really easy. Log into Facebook and go to your page. Then click the “Insights” tab at the top.

Screenshot of Facebook page with the "Insights" tab highlighted in red

And there you are! You can now see all the numbers relating to your page and posts.

Using Facebook Analytics

Now that you have the numbers, what do you do with them?

The Page Summary

Screenshot of Facebook analytics

The Page Summary gives you an overview of what’s been happening on your page. The default view is for the previous 7 days, but you can change it by clicking the “Last 7 Days” dropdown and selecting a different range.

The summary shows nine different pieces of information about your page and the numbers associated with each. Each of the categories in the summary can be viewed in more detail using the tabs on the left side.

The most valuable thing you can do on this page, especially when you’re new and don’t have a lot of likes and engagement, is to look for spikes – spots where the numbers are higher than the surrounding days. For example, Ely Social’s page has spikes on May 11 and May 13. Once you’ve identified the spikes, you can scroll down and see what you posted on that day that got such a good reaction and brainstorm more similar things to post.

The Tabs

We’re going to look at a few of the tabs on the left and highlight where you can get some more valuable information. For a more in-depth look at the tabs, see this article from Hootsuite.

On the Posts tab, at the very top, you can see a breakdown of when the people who like your page are usually online. This can help you get an idea of the best times to post.

The Actions on Page tab will let you know how many people clicked on various things on your page, such as your website address or your call to action button. If your goal is to drive people to take action on your page, this tab will tell you how well you’re doing at it.

The Page Likes tab will give you data about how many likes you have, as well as where those likes happened, so you can see what posts or other activities are driving people to like your page.

Explore

There’s a lot you can do with Facebook analytics, and the easiest way to learn about it is to explore it yourself. Take half an hour, click through all the different tabs and options behind the Insights tab, and see what data there is for you to explore. Not all of it will be relevant or helpful for you if you’re new to Facebook, but there is still a lot of valuable information to be found.

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