Screenshot of the Instagram analytics screen
Analytics, Instagram

How to Find and Use Instagram Analytics

Instagram is a hugely popular social media network, especially with the Millennials and younger group. Instagram’s analytics aren’t hard to use, and they can help inform your posting strategy. So let’s take a look.

How to Find Instagram Analytics

Instagram analytics are actually really easy to find. Open the Instagram app and go to your profile. Once there, click the button at the top that looks like a series of four vertical lines.

Screenshot of an Instagram profile with the analytics button at the top highlighted in red

And there you are! All of Instagram’s analytics are right there.

You can also view analytics for an individual post by going to your profile, tapping the post, then tapping “View insights” beneath it.

What’s In Instagram Analytics

Instagram analytics has three tabs for you to look through.

Screenshot of the Instagram analytics screen

The first tab is the Activity tab. This tab shows you how many times your posts have been seen, how many unique people have seen your posts, how many people have interacted with your posts – basically all the standard analytics data you would expect to see.

The Content tab lets you see data about your individual posts, your Instagram Stories, and your paid promotions. This is where you can check how well your stories are doing and compare your posts for the past week to see which ones are doing best.

The Audience tab doesn’t have any information unless you have 100 or more followers, but once you have that many followers, it will give you a detailed breakdown of all the demographics of your followers, including age, location, and when they interact with your posts.

How to Use Instagram Analytics

Like all analytics, you can use Instagram analytics to see which of your posts are doing better than others and look for common themes so you can create better content in the future. These analytics are also good for monitoring how well your account is doing (and for reporting to your boss, if that’s part of your job). Looking at when your audience interacts with your posts can also help you determine the best days and times for you to post for maximum reach and engagement.

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