When it comes to social media marketing, everyone is focused on timing posts and creating content to post and integrating paid ads into their social media strategy. Websites hardly ever factor into the equation – but they should.
Why are websites important?
Your website is your “home base.” It’s not subject to the whims of social media algorithms or the continuing decline of organic reach. It’s also where you can put detailed information about your business and your products or services and collect leads.
Often, the purpose of your social media posts is to drive traffic to your website, whether it’s because you wrote a new blog post you want people to read, you’re trying to convert people to leads, or you want them to make a purchase.
How do you optimize your website?
We’re actually going to be talking about this through August and September, both on the blog and on social media. (So now is a great time to follow us on Facebook, Instagram, and LinkedIn if you haven’t already!) Here are a few of the topics we’ll be covering:
- Important website terms
- Elements every website needs
- How to create a homepage that captures leads
- How to write a great about page
- Search engine optimization (SEO) – we’ll actually be spending most of September on this
What skills are necessary for optimizing a website?
The short answer is, “it depends.”
Do you have a company (or freelancer) who built and maintains your website for you? Or do you have someone in your company other than you who handles the website? If so, the only skills you’ll need are communication skills to tell them what you want done – they should know how to handle everything else.
If you manage your own website, it can be a little trickier. Each platform (the system your website is built on) has different skill requirements for making changes. Different levels of skill are required for modifying a website in WordPress (which is pretty intuitive and has lots of tutorials online) than for changing the code directly (which, unless you’re an expert in HTML, you should probably hire someone to do for you). On the other hand, some of the changes – like writing an about page and on-page SEO – only require good writing skills.
Overall, a lot of the optimizations we’re going to recommend in our website discussion are pretty easy to make. But if you need help implementing, Ely Social will be happy to help you modify your website!