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Theory and Best Practices

Why Images are Essential (For Everything)

In case you couldn’t tell from the title of this post, images are important in your digital marketing. They’re important for blog posts, they’re important for social media posts, they’re important for website pages and all marketing materials. In this post, we’re going to talk about why.

Images draw attention

Eye-tracking studies have found that people pay closer attention to information presented in images than information presented in text. Using an image says “this is important” – it’s probably why infographics got so popular.

Images process faster

The human brain can process an entire image in as little as 13 milliseconds. Since most people skim posts instead of actually reading them, adding images can help you get your message across.

Images are memorable

Humans have better memory for things they’ve seen than things they’ve read. Adding an image to your content makes it easier for people to remember.

Images are viewable

Content with images gets 94% more views than content without. And you want people to see your stuff, right?

Images are shareable

Some social media networks (like Instagram and Pinterest) are completely image-based. But even among those networks that let you post just plain text, posts with images get more engagement and more shares.

Caveat: You also need content

An image isn’t all you need to get views, likes, and shares – you also need to have good content. Bad content with a good image is still not going to do as well as excellent content with a mediocre image, but an excellent image can make mediocre content more memorable and engaging.

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